Brendan Tinnelly, a ‘highly experienced digital marketer’, has joined Sportradar as Head of Paid Social Advertising for its ad:s marketing performance platform. 

The position will see Tinnelly work to optimise Sportradar’s clients campaigns via the multi-channel ad:s solution’s proprietary technology, leading a group of paid social media specialists.

Prior to joining Sportradar, Tinnelly acquired digital marketing experience at Meta, where he developed global strategy and drove sales for Facebook’s Real Money Gaming offering. 

During his seven year tenure with Facebook he also gained experience of working with betting companies, assisting with brand building, customer acquisition, market expansion and navigation of regulatory changes. 

The new hire remarked: “I have seen first-hand the transformative impact paid social can have for sports betting operators, many of whom are increasingly shifting their marketing budgets into the channel. 

“Through ad:s; our leading betting-focused marketing solutions technology, Sportradar can help sportsbooks across the world achieve strong ROI for their businesses by driving meaningful fan engagement.”

Swiss sports data and technology firm Sportradar has been working to strengthen its marketing capabilities in recent months with several appointments. Most recently, Andrew Bimson joined as Chief Operating Officer to focus on expansion of Sportadar’s North American marketing, betting and gaming and sports entertainment operations. 

Tinnelly joins Sportradar as the company continues to press on with its expansion plans, having registered on the US Nasdaq last year, whilst the ad:s platform he will be responsible for has been leveraged by several betting companies, with Kwiff reporting positive results from using the solution. 

Rainer Geier, Chief Product Officer, Sports Entertainment, Sportradar, said: “From his senior role at Facebook, Brendan is a well-known figure in the igaming industry and we’re thrilled to have him onboard as we continue to evolve our ad:s offering, combining proprietary and gaming-specific technology, with the best strategic and executional talent in the sector. Brendan’s hire sends a strong signal about the level of our ambition.”

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