Nottingham Forest seals UK Meds extension
Nottingham Forest has renewed its back of shirt and training wear partnership with online pharmacy UK Meds ahead of its 2020-21 campaign.
According to the...
Report: British racing agrees new ITV deal
British racing will remain on ITV for the near future after the broadcaster secured a new deal which will last until the end of...
Eleven Sports rebrands to enhance women’s and esports content
Eleven Sports has enhanced its content streams and digital ecosystem with the launch of its ‘Eleven 2.0’ strategy.
As part of the rebranding Eleven will...
Dwayne Johnson teams up with Garcia and RedBird to purchase the...
Dwayne Johnson has teamed up with RedBird Capital Partners and Dany Garcia to purchase the XFL from Alpha Entertainment LLC.
The purchase, which has cost...
NFL continues to boost sponsorship portfolio with Invisalign partnership
The NFL has added yet another name to its list of sponsors ahead of the 2020-21 season with Invisalign being named as the official...
Heineken 0.0% replaces Amstel as Europa League partner
Heineken 0.0% has replaced Amstel as the UEFA Europa League’s official beer sponsor for the remainder of the 2019/20 season after signing ‘the largest...
AC Milan announces ‘symbolic’ EA partnership
AC Milan has struck a multi-year partnership with Electronic Arts (EA) which sees the Rossoneri become exclusive to EA Sports’ FIFA franchise.
As part of...
Crystal Palace strikes W88 front-of-shirt partnership
Crystal Palace has signed a front-of-shirt sponsorship deal with global online gaming brand, W88, for the 2020/21 campaign.
As a result of the partnership, the...
FA Cup final on BBC garners 8.2m viewers
BBC’s broadcast of the FA Cup final between Arsenal and Chelsea recorded a peak viewership of 8.2m, becoming the most-watched football match this season.
The...
World Academy of Sport: ‘There is absolute value in athletes running...
Education for athletes is one of the least talked about sectors in the entire industry. However, by utilising current and ex-professionals and transitioning them...