Houston Dynamo FC has announced a long-term partnership with Fubo Gaming which becomes the official sports betting partner of the club.
The collaboration sees Fubo Gaming, a subsidiary of live TV streaming platform fuboTV, also gain brand integration on the front of both Houston Dynamo FC and Houston Dash training tops for the 2022 season.
“This partnership represents a significant step forward for our club, and I am proud to welcome fuboTV and Fubo Gaming to the Dynamo and Dash family,” commented Houston Dynamo FC President, John Walker.
“Fubo Gaming is at the forefront of the sports gaming industry and will be leaders in shaping how we enjoy sports in the years to come. We look forward to working with their industry experts to deliver best-in-class experiences for our fans and continually improve the fan experience as the landscape evolves.”
The agreement represents the first Major League Soccer (MLS) club partnership for Fubo Gaming and also the first sports gaming collaboration for Houston Dynamo FC and the Houston Dash of the National Women’s Soccer League (NWSL).
Alongside this, the brand has also inked a multi-year market access deal with the club which is pending legislation passing in the State of Texas to legalise sports betting. Following the passage of legislation, Fubo Gaming is expected to launch Fubo Sportsbook in the Lone Star State.
Scott Butera, President, Fubo Gaming, added: “Partnering with the Houston Dynamo Football Club for market access in Texas is a major milestone for Fubo. Texas has an incredibly enthusiastic community of sports fans and will ultimately become one of the largest sports betting markets in the US.”
Furthermore, other notable features of the partnership include presence on the club’s television and podcast programming; activation on the club’s digital and social channels; ‘prominent’ brand placement across the PNC Stadium, including naming rights for the gate entrance and a presence in community activations benefiting Dynamo Charities.
“In addition, our comprehensive partnership with the Dynamo, which encompasses numerous assets and levels of fan engagement, allows Fubo Gaming to maximise its uniquely integrated streaming and wagering platform and furthers our goal of offering highly personalised and immersive experiences,” Butera concluded.