Red Bull Racing has announced a partnership with online gambling and entertainment brand PokerStars ahead of the 2022 Formula One season.
The multi-year deal will see PokerStars’ branding on the RB18 and race suits, whilst it also aims to increase technological advancements to provide fans with ‘new and unique’ ways to watch the sport.
Red Bull Racing Team Principal and CEO, Christian Horner, commented: “Following last year’s blockbuster Formula One season, I am delighted to kick off 2022 by announcing PokerStars as a new partner.
“In our sport we see constant evolution, not only applied to the cars but also to new technologies that are focused on reaching the sport’s global fanbase to provide new and interactive experiences for them to enjoy.
“We are pleased to welcome PokerStars to the Team as F1 enjoys a period of growth in new and existing territories and look forward to getting the 2022 season underway together.”
Furthermore, the collaboration with the Flutter Entertainment-owned company will also introduce experiences, promotions, competitions, and further content across PokerStars’ offering of PokerStars Casino, PokerStars and PokerStars Sports products.
Flutter International’s Chief Executive Officer, Dan Taylor, added: “Red Bull Racing is an ideal fit for PokerStars because it’s not just about what you offer fans and players but the ethos and vision behind how you offer it.
“Part of our vision for PokerStars is to create the world’s most epic casino, built on player experiences, giving our community moments they’ll never forget. Red Bull Racing’s phenomenal success is built on their bold, innovative, and passionate ethos, which has led to incredible success both on the track and in becoming one of the world’s most popular sports brands.
“We’re looking forward to working with the Team and sharing further developments as the 2022 season approaches. We wish the Red Bull Racing team all the best for their new campaign.”
In a further expansion in motorsports, last year the brand was also revealed as Formula One’s official betting sponsor, following a deal struck between the firm and the racing series’ sponsorship and data rights partner, Interregional Sports Group (ISG).
This saw the brand, which operates as part of The Stars Group, feature exclusively across Formula One broadcasts until 2023.