UFC launches NFTs with Crypto.com partnership expansion
UFC has announced an expansion of its long-term partnership with Crypto.com that now includes an ‘exclusive line’ of UFC NFTs on the platform.The collaboration...
YGAM continues partnership with Wolverhampton Wanderers FC
Wolverhampton Wanderers FC and the Young Gamers and Gamblers Education Trust (YGAM) will continue their education and safeguarding-focused collaboration.So far, the partnership has seen...
76ers introduce ‘new space for fans’ in first Legacy NFT’s
The Philadelphia 76ers have announced the launch of the team’s first-ever Legacy Non-Fungible Token (NFT) collection in partnership with the official jersey patch sponsor,...
WTA enhances player performance in Whoop partnership
The Women’s Tennis Association (WTA) has announced a partnership naming Whoop as the official fitness wearable partner of the organisation.In collaboration with the human...
Angel City FC creates green spaces in Klarna partnership
Angel City FC has teamed with payment platform, Klarna, in a bid to bring ‘flexible payment options to fans’, as it names the company...
England Netball cites ‘exciting’ future in Nike extension deal
England Netball has announced a three-year extension to its official partnership with Nike which originally began in 2018.The deal sees Nike continue to supply...
Betway renews Belgium’s knockout Croky Cup competition
Betway has announced a multi-year renewal of Belgium’s knockout competition - the Croky Cup - remaining as one of the brand's longest serving partnerships.The...
NFL and NCPG use $6.2m grant in responsibility boost
The National Council on Problem Gambling (NCPG) has received the largest grant in the organisation’s nearly 50-year history as part of a ‘transformative’ partnership...
Li-Ning ‘expands influence’ in WTT extension deal
World Table Tennis (WTT), of the International Table Tennis Federation (ITTF), has announced an extension of its partnership with Chinese apparel brand Li-Ning until...
Japan eases attendance limits for professional sports
Japan's government has eased its 10,000-spectator attendance limit for large-scale events, such as professional sports games and concerts.This was in place in 27 of...