Inter Miami CF has announced a partnership with software technology company XMANNA to become the club’s first-ever jersey sleeve sponsor.
The multi-year collaboration also sees the enterprise become the Major League Soccer (MLS) team’s official loyalty and gamification partner.
“Inter Miami is committed to establishing partnerships with organisations that share our passion to deliver unique engagement opportunities for our fans, and XMANNA is that kind of innovative company,” commented Xavier Asensi, Chief Business Officer of Inter Miami CF.
“This is a significant agreement that benefits our club and our fans. We are thrilled to welcome XMANNA as a main partner of the club and the first one to be worn on our jersey sleeve. We are eager to collaborate with them on our new platform that will greatly enhance the fan experience.”
XMANNA CEO and Co-Founder, Steve Stein, shared his belief that Inter Miami CF is a ‘young, forward-thinking club with a large local and global fan base’.
He added: “XMANNA’s partnership will enable Inter Miami to elevate the fan experience through our loyalty and gamification platform, while increasing our global brand awareness.”
In recent months, Inter Miami similarly signed an agreement which named crypto-finance company XBTO as its first ever front-of-shirt sponsor.
Prior to the agreement, the team was one of two in the 27-team MLS to have not signed a front-of-jersey partnership, whilst the deal also marked the first time a cryptocurrency firm has partnered with a club in the league.