Rangers strikes shirt partnership with The Energy Check
Rangers Football Club has signed a three year partnership with The Energy Check to become the club’s new back of shirt partner from the...
The EFL delivers Just Eat partnership to iFollow service
The English Football League (EFL) has added to its sponsorship portfolio by agreeing a deal with Just Eat to become the official food delivery...
Super League agrees new Sky Sports deal for 2020 TV rights
The Betfred Super League has reached an agreement with Sky Sports over 2020 rights fees following its suspension due to the global health pandemic.
The...
BBC Premier League debut records 3.9m viewers
The BBC’s first ever live Premier League match garnered a peak viewership of 3.9m, narrowly missing out as the most viewed match in the...
Hull City strikes multi-year StreamAMG extension
Hull City has signed a multi-year extension with live streaming and OTT firm StreamAMG, with the firm continuing to develop the EFL Championship side's...
Stats Perform boosts stadium fan engagement solutions with ChyronHego
Stats Perform has partnered with ChyronHego, allowing clients of both companies to benefit from advanced data production alongside stadium and arena graphics to boost...
West Ham reveals Scope Markets as new sleeve sponsor
West Ham United has expanded its deal with the club’s official online trading partner, Scope Markets, making the firm its new sleeve sponsor for...
Frank Warren announces British boxing return at BT Sport Studio
Frank Warren and Queensberry Promotions have announced three British title fights with boxing in the UK set to return at BT Sport’s studio on...
Football Media: The importance of player agencies in women’s football
Women’s football has undergone a meteoric rise in recent years, specifically in terms of viewership and engagement.
Building on this success, Digital advertising and sponsorship...
Premier League comeback records 94 per cent increase in average viewership
The Premier League made its much-anticipated return this week with the competition reaching a peak audience of 3.4m during Manchester City vs Arsenal across...