The Professional Triathletes Organisation (PTO) has appointed Peter Hutton, Director of Sports Partnerships at Meta, to its board of directors.

In his Silicon Valley-based role at Meta, Hutton is in charge of the company’s sports strategy and partnerships worldwide in helping rights holders, broadcasters, agencies, athletes and producers use the company’s technologies including Facebook, Instagram, WhatsApp, Messenger, Meta Quest and Portal.

Sam Renouf, CEO of the PTO, commented: “We are very fortunate to have Peter join us as a member of the Board of Directors. Peter has vast experience in the ever-changing landscape of sports broadcast distribution and commercialising media rights. 

“Generating exposure and awareness of both our PTO events worldwide and our PTO Professionals will showcase the excitement, rivalry and personalities of the sport to an engaged global network. 

“Our aim is to grow the sport and make the superhuman exploits of the PTO Professionals household names and Peter’s experience will help us to do just that”.

Previously, Hutton has been at the forefront of the sports industry for decades working for broadcasters, rights owners and major sports rights agencies. 

He has also worked on many major sport events in both developed and emerging markets whilst running sports channels across Europe, Asia, the Middle East and North Africa and the Indian subcontinent.

On his appointment, Hutton stated: “The sport of Triathlon has a hugely valuable demographic with some of the greatest professional athletes in the world. 

“I am looking forward to helping the PTO elevate and showcase these incredible athletes with compelling content designed to increase exposure and engagement, and distributed via a global network of media outlets, across broadcast, digital and social to attract new fans.”

Before Hutton’s 4 years in Paris at Eurosport, he was an executive at Fox International Channels, and after became CEO of ESPN/Star Sports,and led its rebranding into Fox Sports in Asia and India’s Star Sports. He also spent eight years in Dubai as one of the founders of Ten Sports and was CEO when the enterprise was sold to India’s Zee TV.

“I’m delighted to have the opportunity to work on a sport that I have followed closely for many years, and with an organisation that has already brought together excellent sporting and executive talent,” Hutton concluded.

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