The PGA Tour has announced an extension of its marketing and content partnership which sees BetMGM as an official betting operator of the competition.
The three-year collaboration sees the betting platform provide odds through the tour’s digital platforms. BetMGM will also serve as the exclusive source for odds on the leaderboard and player pages on pgatour.com and on TourCast.
“We look forward to working with BetMGM to integrate its advanced betting technologies for PGA Tourfans on our digital platforms,” commented Norb Gambuzza, PGA Tour Senior Vice President, Media and Gaming.
“Over the years, BetMGM has been a strong supporter of golf through sponsorship of various PGA Tour players and tournaments. We are excited to continue the relationship.”
Furthermore, in joining the organisation’s official betting operator program, BetMGM gains rights in the US to use PGA Tour marks and rights to advertise within Tour media and Tour partner platforms.
The enterprise will also access content and video rights allowing its BetMGM Sportsbook platforms to create pre-game and post-game betting programming, as well as distribution of highlights to users who have placed bets.
Matt Prevost, BetMGM Chief Revenue Officer, added: “The PGA Tour has been a fantastic partner and we look forward to continuing our relationship. In the last year we’ve seen an increase in our players betting on golf and are excited to now be the exclusive odds provider for pgatour.com.”
Some of the company’s current sponsorship relationships with several members of the PGA Tour include Max Homa, Jimmy Walker, Kevin Na, Pat Perez, Ryan Moore, Joel Dahmen and Jason Kokrak.
At the beginning of the year, the PGA Tour announced a release of a second-screen betting broadcast with NBC network’s Peacock sports streaming channel, and Australian betting operator PointsBet was also heavily involved as the official betting sponsor of NBC Sports.
Sports-betting related coverage featured on the Peacock network’s broadcast of Waste Management Phoenix Open, held in Scottsdale, Arizona, via the trio’s NBC Sports Edge BetCast second-screen product.