British Columbia Lottery Corporation partners with Genius Sports
Genius Sports has been designated as the official data provider of the British Columbia Lottery Corporation (BCLC) in a new multi-year agreement.Included in the...
Virgin Media lands UEFA Champions League package in Ireland
Virgin Media has sealed the rights to select UEFA Champions League fixtures, along with all UEFA Europa League and UEFA Europa Conference League games,...
Legends makes PFL investment in strategic tie-up
The Professional Fighters League (PFL) has announced a strategic, long-term partnership with Legends which will see the premium experiences company take a minority ownership...
Manchester City renews regional deal with Healthpoint
Manchester City has extended its agreement with Healthpoint, which will see the Abu Dhabi-based organisation continue as the official regional healthcare partner of the...
NBC enters talks with advertisers over Tokyo 2020 viewership decline
US broadcaster NBC has entered into discussions with ‘anxious advertisers’ to compensate for the decline in viewers tuning in to watch the Tokyo 2020...
F1 enhances BWT sustainability partnership
Formula One and Best Water Technology (BWT) have expanded their ongoing sustainability-oriented partnership, with a plastic reduction commitment.Austrian water company BWT will continue to...
England players to complete IPL following Bangladesh tour postponement
The England cricket team’s tour of Bangladesh, initially pencilled for September and October 2021, has been postponed until March 2023.The England and Wales Cricket...
Ethernity launches Alex Ovechkin NFTs authenticated collection
Crypto-based marketplace and platform for digital collectibles Ethernity has launched an authenticated collection of non-fungible tokens (NFTs) centred around National Hockey League (NHL) star...
GFA forfeits ‘$5m’ sponsorship over match-fixing claims
The Ghana Football Association (GFA) has missed out on a commercial deal with an unnamed sponsor valued at $5 million as a result of...
Indianapolis Colts expand ‘unique’ FanDuel marketing collaboration
National Football League (NFL) franchise the Indianapolis Colts have expanded their partnership with the FanDuel Group.As part of the tie-up, the two entities will...