The multi-year agreement will see the platform gain naming entitlement to the WynnBET Green Room at MetLife Stadium for Jets game days. This is a ticketed, 21 years-old and over ‘all-inclusive food and beverage’ hospitality space, and is the centerpiece of the newly formed relationship.
Jeff Fernandez, Jets Vice President of Business Development and Ventures, commented: “The Wynn name represents a premium brand and overall high touch experience that fits perfectly into the aura of the Green Room.
“WynnBET is one of the most innovative and forward-thinking operators in the LSB marketplace.”
The company will also become the presenters of the Jets Podcast Network and the Jets SportsNet NY Pre and Post Game Live shows, which is distributed across NYJets.com, the Official Jets App, YouTube, iHeartMedia, Spotify, Google Podcasts, Apple Podcasts, and SoundCloud.
“We expect Jets fans to enjoy the compelling new content on the Jets Podcast Network and benefit from the WynnBET relationship on game day and throughout the entire football season,” Fernandez added.
The podcast will discuss the news and notes around the team, and in the new series ‘Jets Game Preview’, team reporter Ethan Greenberg and NFL insider Cynthia Frelund will analyse the upcoming game.
WynnBet is the second sports betting operator to partner with the New York Jets in as many months, following the team’s agreement with Fubo Sportsbook, the newly created wagering platform of streaming service fuboTV.
In May, the AFC East side aimed to maximise its sponsor performance and unlock new opportunities through its partnership with sports betting and entertainment company; Sportradar. This looked to create efficiencies in sponsorship activations and increase the effectiveness of customer acquisition initiatives.
On Sunday, The New York Jets will face the ‘bitter rivalry’ at its Metlife Stadium against the New England Patriots.