From April 2022, men and women’s kits for the England Cricket team will now be supplied by British clothing manufacturer, Castore, in a new long-term partnership.
As official kit supplier, the lifestyle and sportswear brand will be worn by all of England’s national teams athletes, who will also help to design the ‘bespoke’ matchday and training kits.
Tony Singh, ECB Chief Commercial Officer, commented: “Castore is a fine example of British ambition driving success and we look forward to working closely with their team over the long term.
“I am excited by the digital-first expertise that Castore will provide to a truly innovative partnership that puts our athletes and fans at the heart of our planning.”
Additionally, Castore will invest in e-commerce infrastructure, dovetailing its digital-first approach with the ECB’s commercial ambitions.
“The financial and intellectual investment in our e-commerce will give fans faster and easier access to a high-performance range of women’s and men’s teamwear that I am sure our athletes, and our fans, will wear with pride,” added Singh.
“I would also like to place on record our thanks and gratitude to New Balance for all of their efforts ahead of their partnership with England Cricket.”
All England teams will continue to wear kit provided by current supplier New Balance throughout the coming winter.
In July, Castore looked to dominate as a sportswear provider in football, where it signed an agreement with Newcastle United just a year after becoming Rangers FC’s official kit supplier. The business also clinched an agreement, not long before, with Wolverhampton Wanderers FC.