Newcastle United adds KAYAK to shirt sponsorship line-up
Newcastle United has selected travel search engine KAYAK as the Premier League club’s new sleeve shirt sponsor for the 2021/22 season.Under the terms of...
São Paulo Futebol Clube selects Sportsbet.io as new shirt sponsor
Sportsbet.io has been designated as the ‘master sponsor’ of Brazilian football team São Paulo Futebol Clube until 2024.The partnership debuted on Saturday in São...
SBC strengthens commercial team in Malta and London
SBC, the betting and gaming industry’s leading media and events business, has further strengthened its sales team with the appointments of Jan Kowalczyk as...
DraftKings shapes ‘future of fan engagement’ with MLB
Major League Baseball (MLB) has expanded its existing daily fantasy sports and sports betting alliance with DraftKings, which will include additional promotional rights and...
Marcello Minenna joins SBC Digital Italia speaker line-up for international regulators...
This month’s SBC Digital Italia conference and exhibition will see Marcello Minenna (Direttore Generale, Agenzia Dogane e Monopoli) joined by senior representatives from the...
BBC extends longest sports broadcasting partnership in history with Wimbledon
The BBC has extended the longest sports broadcasting partnership in history with the All England Lawn Tennis Club (AELTC), which will see the broadcaster...
Bitci.com takes MotoGP Austrian Grand Prix title sponsorship
Dorna Sports has named blockchain technology company Bitci.com as the official sponsor of the FIM MotoGP World Championship as part of a three-year agreement,...
National Lottery launches ‘largest-ever’ Team GB advertising campaign
Ahead of the Tokyo 2020 Olympic Games, Camelot has celebrated Team GB and Paralympics GB athletes in its ‘largest-ever’ fully integrated and multi-channel brand...
Amazon to chart Arsenal’s ‘crucial’ campaign in All or Nothing docu-series
Premier League club Arsenal is set to star in the next instalment of Amazon Prime Video’s All or Nothing documentary series.The cameras will go...
UFC names Jose Cuervo as first-ever tequila partner
The Ultimate Fighting Championship (UFC) has named Jose Cuervo as the mixed martial arts (MMA) promotion’s first-ever official tequila sponsor.As part of the collaboration,...