PSG links with Pitta Mask for merchandise collection
Ligue 1 club Paris Saint-Germain (PSG) has inked a global sponsorship deal with Japanese company Arax - designers of the Pitta Mask - to...
Preston North End concludes 32Red sponsorship agreement
Preston North End has ended its sponsorship agreement with Kindred Group betting brand 32Red, which will be replaced by ‘a local non-betting partner’ to...
SBC Digital North America to examine latest developments in sports betting...
Next month’s SBC Digital North America conference and exhibition is set to be the biggest gathering of executives from the U.S and Canadian sports...
BAL forges Genius Sports data collaboration
The Basketball Africa League (BAL) has formed a data partnership with Genius Sports, which will see the sports data and technology firm become the...
DAZN retains LaLiga rights in Germany and Austria
Digital sports streaming service DAZN has extended its agreement to screen the Spanish LaLiga in Germany and Austria.Over the course of the next five...
Lyon Open selects Parions Sport as principal sponsor
Parions Sport has been designated as a principal sponsor of the ATP250 Lyon Open, marking the Groupe FDJ sports betting subsidiary’s return to tennis.Parions...
Arsenal holds talks with sponsor over Mohamed Elneny social media post
Arsenal is holding ‘urgent talks’ with one of the Premier League club’s sponsors following Mohamed Elneny’s recent pro-Palestinian social media protest, which sparked concern...
LiveScore signs up Cristiano Ronaldo as global ambassador
Global sports media business LiveScore has named Juventus star Cristiano Ronaldo as the firm’s official global brand ambassador.The real-time sports updates provider has linked...
RugbyPass to stream Super Rugby Trans-Tasman tournament
Digital media platform RugbyPass has agreed a deal with New Zealand Rugby (NZR) and Rugby Australia (RA) to stream the 2021 Super Rugby Trans-Tasman...
Mastercard elevates fan experience in NWSL tie-up
The National Women’s Soccer League (NWSL) has enlisted Mastercard as the North American football division’s official partner, strengthening the brand’s commitment to growing the...