BeIN to take legal action against Fenerbahçe over campaign against broadcaster
BeIN Media Group is set to take legal action against Fenerbahçe over the Süper Lig club’s campaign against the Qatar-based broadcaster.According to reports, beIN...
Juventus to feature in Amazon’s ‘All or Nothing’ after Netflix success
Italian giants Juventus are set to become the third professional football club to feature in Amazon Prime Video’s ‘All or Nothing’ documentary series.The series...
Washington Football Team to reveal new name in 2022
The Washington Football Team of the National Football League (NFL) is set to reveal its new team identity in 2022.A statement from the franchise...
Dettol nets Football Association sponsorship deal
The English Football Association (FA) has signed a contract with Dettol, making the disinfectant manufacturer the ‘Official Hygiene Partner’ of the governing body.In its...
TikTok further expands sponsorship portfolio with US soccer deals
TikTok has added two American soccer partners to its expanding sponsorship portfolio, building on existing agreements in both the US and Europe.The multiyear agreements...
Barcelona Sporting Club chooses Betcris as official sponsor
Barcelona Sporting Club has named Betcris as the Ecuadorian side’s new official sponsor, establishing its presence in the Latin American market.The team, which competes...
UFC strikes deal with Migu to strengthen Chinese market status
The Ultimate Fighting Championship (UFC) has clinched a media rights agreement with China Mobile’s streaming service Migu.Under the terms of the agreement, Migu will...
AS Roma launches Business Club for premium partners
AS Roma has opened a marketing and communication platform for the Serie A club’s various sponsors, premium partners and licensees, the AS Roma Business...
Australian Open takes multimillion dollar revenue hit as ratings dip
The Australian Open is expected to lose more than €60 million as a result of the COVID-19 pandemic, Chief Executive of Tennis Australia, Craig...
Malaysian Football League enlists Genius in integrity alliance
The Malaysian Football League (MFL) has strengthened its data and integrity capabilities by enlisting Genius Sports Group in a long term deal.Genius will be...