FOX expected to cancel 12-year US Open deal with NBC securing...
NBC is set to take over FOX Sports’ 12-year US Open deal after the pay-TV network asked to conclude its partnership with the United...
Anderlecht ends 39-year partnership following Belfius Insurance deal
RSC Anderlecht has signed a new front-of-shirt sponsorship deal with Belfius Insurance which will see two of its firms be used throughout the 2020-21...
BHA appoints Charlie Parker to its board of directors
The British Horseracing Authority (BHA) has confirmed that Charlie Parker will join the company’s Board of Directors, following his appointment as the new President...
Aston Villa and W88 deal ends as Cazoo becomes new partner
Aston Villa has announced that its agreement with online betting site W88 will officially conclude at the end of the campaign with Cazoo becoming...
ESA sponsorship tracker highlights growing industry confidence
The European Sponsorship Association (ESA) has expressed its confidence in the commercial industry’s ability to bounce back from the global health pandemic as the...
Integrity at the forefront of a post-COVID landscape
Several meetings have been held via webinar by professionals from the sports movement to discuss the new normal to which the sports betting sector...
Women’s World Cup heads down under
FIFA, world football’s governing body, has announced that Australia and New Zealand will host the 2023 Women's World Cup, marking the first time in...
NBPA looks to boost social engagement with Opendorse
The National Basketball Players Association (NBPA) and its for-profit arm, THINK450, have announced a partnership with Opendorse that will provide NBA players and brand...
Three confirms Chelsea partnership to kick-off in July
Three has confirmed that its official partnership with English Premier League side, Chelsea FC will commence from the start of July.It comes after the...
Local sponsors contribute $3.3bn in Tokyo Olympics sponsorships
Supporting the postponed Tokyo Olympics, local sponsors of the event have chipped in a record $3.3bn, which is reportedly twice as much than any...