TPD adds Ascot to tracking data distribution portfolio

Total Performance Data (TPD) has been selected as the new tracking data distribution partner for Ascot Racecourse, and will support the track in leveraging integrations with broadcasters, bookmakers, form websites and punters around the world.

TPD currently provides live tracking data for 37 racecourses around the world. Its latest agreement with Ascot will broaden the reach of the course’s existing Flat tracking data.

In addition, Ascot will also make use of TPD’s tracking system so that its Jumps racing fixtures can offer time and stride data.

Will Duff Gordon, CEO at TPD, commented: “The drama of racing at Ascot is already there for all to see but we will strive to lift the bonnet on the performance of these wonderful athletes by transmitting this content far and wide for the widest possible insight and betting engagement.”

Having recently extended their partnership with Ascot, Sky Sports Racing and AtTheRaces.com will be able to show live split times and post-race data supplied by TPD for this year’s Royal Ascot.

Juliet Slot, Chief Commercial Officer at Ascot, said: “With racing taking place behind closed doors, it’s never been more important for the sport to offer the greatest possible insight and analysis for online or home viewing and TPD enable us to reach a wider audience with our Longines tracking data.

“With 37 racecourses installed worldwide and some impressive commercial traction, we look forward to working with this innovative company.”