Rugby Australia introduces ‘Smart Rugby Balls’ with Sportable
Rugby Australia has partnered with UK-based media company Sportable which will bring innovative ball-tracking technology to the sport.In a bid to bring fans closer...
Two NRL clubs remove betting ads in ‘Reclaim the Game’ initiative
The Canterbury-Bankstown Bulldogs and South Sydney Rabbitohs have joined the New South Wales government’s ‘Reclaim the Game’ initiative, in a bid to distance themselves...
Kennedy becomes new face of AFL scoreboard in timekeeping partnership
The Australian Football League (AFL) has announced Kennedy as the official timekeeper of the league ahead of the 2022 Toyota AFL Premiership Season.The collaboration...
Melbourne Storm diversifies partnerships with Cointree
National Rugby League (NRL) team Melbourne Storm has announced a new three-year partnership with cryptocurrency exchange platform, Cointree.The collaboration, said to be of a...
Tennis Australia extends ‘compelling’ ESPN coverage
Tennis Australia and ESPN International have expanded their broadcast partnership of the Australian Open across Latin America, Brazil and the Caribbean. For a further 10...
Australian Open limits numbers following rise in COVID hospitalisations
The Victorian State Government has announced that the COVIDSafe Event Plan for the 2022 Australian Open is to be amended to ensure the health...
Australian Open enters the metaverse for elevated digital fan engagement
The Australian Open (AO) has entered into the metaverse by linking AO Art Ball Non Fungible Tokens (NFTs) to live match data, in a...
Kia Arena unveiled following long-standing Australian Open partnership
Kia has gained the naming rights of a new 5,000 seat show court at Melbourne Park ahead of the Australian Open 2022.The new Kia...
Netball Australia runs three-year New Balance partnership
Netball Australia has added a three-year partnership with sports wear brand New Balance to its sponsorship portfolio.The collaboration will see the Origin Australian Diamonds...
Sydney Parks’ Stadium Australia ‘renamed and enhanced’ under Accor bid
Stadium Australia at The Sydney Olympic Park is to be renamed Accor Stadium after the hotel operator won a bid to acquire its naming...