NRL extends longest naming rights deal in Australian sport with Telstra
The National Rugby League (NRL) has extended its 21-year partnership with Telstra by a further five years.As the longest naming rights deal in Australian...
EngageRM: Learning from new markets to break down US sports barriers
Targeting expansion in the US, and in particular in the NBA, Australia-based sports technology provider EngageRM recently signed a partnership with the Milwaukee Bucks.To...
Rugby World Cup links Chemist Warehouse ahead of ‘biggest women’s 15s’...
The Rugby World Cup 2021 has named Chemist Warehouse as an official sponsor of the tournament, now played in 2022.New Zealand Black Ferns’ Ruahei...
Disney Star showcases Cricket Australia for seven years
Cricket Australia has announced a deal with Disney Star which will broadcast all men's and women's international cricket played in Australia into India.Starting from...
Rugby World Cup snaps up Canon as worldwide partner
Canon has announced a deal which sees it serve as a worldwide partner for the Rugby World Cup 2021, which will take place in...
Optus Sport secures extensive Australian rights to LaLiga
LaLiga has expanded its relations with Optus Sport, which has secured the exclusive Australian rights to stream the Spanish top-flight.The multi-year deal gives the...
Racing Queensland to receive 80% betting tax revenue in new funding...
Queensland’s racing industry will see a ‘boost’ following a new sustainable funding model introduced by the Palaszczuk Government, with a key focus on country...
AFL brings fans ‘authentic connection’ to football with first Reddit avatars
The Australian Football League (AFL) and Reddit have revealed the first ever sports partnership for Reddit Avatars.Launching a limited series of AFL-themed Avatar gear...
ESPN continues to show Australian Open action for nine years
ESPN and Tennis Australia have signed a nine-year agreement for continued live coverage of the Australian Open across ESPN, ESPN2 and ESPN+. From 2023 to...
Land Rover continues ‘decades of support’ in Wallabies partnership
Rugby Australia has renewed its partnership with Land Rover, which sees the car manufacturer continue as the official vehicle of the Wallabies until the...