Paddy Power’s Big 180 campaign hits £1m mark again amid Littler...
Paddy Power has hit a social responsibility double via its partnership with the PDC World Darts Championship (WDC), repeating the high-figure charitable donations to...
Darts and Paddy Power combine to raise £1m for prostate cancer
Paddy Power has announced that its BIGGER 180 initiative has exceeded the £1m mark during the Paddy Power World Darts Championship (WDC).Now in its...
New directions for boxing and seizing Olympic opportunities – Insider Sport’s...
The global sports ecosystem has a huge range of stakeholders involved from the athletes participating on tracks, pitches, fields and boxing rings, to the...
iGaming Daily: has Paddy Power hit the perfect 180 with its...
Darts has well and truly taken over the Christmas schedule, and with the 2025 PDC World Darts Championship underway business is booming for the...
Unibet strengthens ice hockey support with IIHF sponsorship
The 2025 IIHF Ice Hockey World Championship has announced Unibet, the flagship brand of Kindred Group, as an official sponsor.Under this agreement, Unibet will...
Luke Littler scores KP Nuts sponsorship ahead of PDC World Championships
17-year-old UK darts sensation Luke Littler has partnered with UK nut brand KP Nuts ahead of his first match at this year’s PDC World...
Darts star and gaming fanatic Luke Littler partners with Xbox
Professional darts player Luke Littler has signed a sponsorship deal with gaming brand Xbox ahead of the return of the World Darts Championship (WDC)...
Kabaddi World Cup names title sponsor for first edition outside Asia
Irish bookmaker Paddy Power has continued its niche approach to sports marketing via a sponsorship of the 2025 Kabaddi World Cup.The company, part of...
Formula E partners with ITV in return to UK free TV
Formula E has returned to free-to-air television in the UK via a deal with ITV, one of the country’s oldest terrestrial broadcasters.The electronic motorsports...
Darts negotiations heat up with Sky’s deal expiring
Reports suggest that Professional Darts Corporation (PDC) may be looking for a new home as Barry Hearn calls for Sky to “up the ante”. According...