Paddy Power continues The Big 180 initiative with Prostate Cancer UK
Bookmaker Paddy Power will return with the The Big 180 initiative for this year’s 2024/25 World Darts Championship in partnership with Prostate Cancer UK. The...
WST prepares for Masters event with OlyBet partnership
The World Snooker Tour (WST) has announced an expansive partnership with sportsbook OlyBet. Following the agreement, OlyBet will serve as the official European betting partner...
Uber Eats delivers on new fan campaign as PDC’s official UK...
The Professional Darts Corporation (PDC) has named Uber Eats as its official food delivery partner for the remainder of the year to create new...
Snooker pro Mark King issued five year ban for match-fixing
The World Professional Billiards and Snooker Association (WPBSA) has banned Mark King, a regular international player, from competing in the sport.King was found guilty...
Tried and tested or tired? Dissecting docuseries’ place in sports media
Who doesn’t love a good docuseries? Sports organisations for one can’t seem to get enough of them, seeing these productions as a way of...
ParalympicsGB renews Adidas deal after Paris games success
ParalympicsGB has extended its partnership with Adidas, continuing the duo’s collaboration for another eight years.Under the terms of the renewed agreement, Adidas will continue...
Paris 2024 retrospective: who were the winners outside the medal table?
The 2024 Paris Olympic Games were a success story for multiple stakeholders it seems, from the athletes participating to the broadcasters covering it, from...
Glasgow ends months of uncertainty to become 2026 Commonwealth Games host
Glasgow has stepped in as the host city of the 2026 Commonwealth Games after the destination for the event was left in limbo for...
Google’s historic sponsorship sets new chess standards
The International Chess Federation (FIDE) and Singapore Chess Federation (SCF) have named Google as the title sponsor of its World Championship in Singapore.Under the...
Channel 4’s YouTube use in Paralympic coverage paid off
Channel 4’s coverage of the Paris Paralympics is reaching a large audience according to the British broadcaster’s viewing figures.Over 17.4million viewers across both linear...