European League of Football adds DAZN to ambitious growth plans
Europe’s largest American football league is targeting wider media exposure via a deal with DAZN as it plans to further expand its presence across...
PDC World Darts Championship boosts commercial success in 2024/25
The Professional Darts Corporation (PDC) World Darts Championship has approximately generated $4.57m in sponsorships, according to GlobalData, a data and analytics company. In terms of...
Mason Mount and Diogo Jota back APEX’s Baller League investment
Sports investment company APEX has been backed by fresh capital from Premier League footballers Mason Mount and Diogo Jota for a new strategic investment...
WWE and UFC to showcase ‘formidable marketing’ with SPRIBE deal
TKO Group Holdings, the parent company of WWE and UFC, has signed a multi-year sponsorship agreement with SPRIBE, a software developer specialising in casino...
Josh ‘Rocky’ Rock joins Target Darts’ extensive roster
Darts manufacturer Target Darts has announced the signing of world number 16 Josh ‘Rocky’ Rock to its roster in a multi-year deal. Rock joins an...
BBC to continue World Snooker Tour coverage until 2032
The World Snooker Tour (WST) and the BBC have announced a five-year extension of its broadcast rights agreement that will last until 2032. The new...
Sportsbet.io looks to ‘connect with snooker fans around the globe’
The World Snooker Tour (WST) has stepped up its engagement with the betting sector in yet another deal showcasing sports’ closeness to both gaming...
Sky Sports fends off Netflix for £125m PDC World Darts Championship...
Sky Sports has reportedly signed an extension with the Professional Darts Corporation (PDC) that will see it continue broadcasting the World Darts Championship. The new...
WWE RAW debut on Netflix breaks multiple records with 4.9m views
WWE has announced that the debut episode of RAW on Netflix was a success, attracting 4.9 million views worldwide.The first event on Netflix averaged...
WWE’s Royal Rumble heads to Saudi Arabia in 2026
WWE has announced the 39th Royal Rumble will take place in Riyadh, Saudi Arabia in 2026 - the first time the event will be...