NASCAR has secured wide distribution for its NASCAR Cup Series for the next seven years via a series of agreements with four US and international broadcasters.
The motorsports tournament has inked deals with prominent US media outlets FOX Sports and NBC Sports, whilst also pairing with Warner Bros. DIscovery’s TNT Sports and Amazon Prime Video.
Covering 38 events throughout the 2025-2031 NASCAR seasons, the agreements also mark the first time Amazon and TNT have signed media deals with the competition. Coverage of different phases of the Cup Series will be divided across all four organisations.
NASCAR President, Steve Phelps, said: “Our goal was to secure long-term stability with an optimised mix of distribution platforms and innovative partners that would allow us to grow the sport while delivering our product to fans wherever they are — and we’ve achieved that today.
“NASCAR has been a cornerstone property for both new and established platforms for several decades. These agreements demonstrate the staying power of our sport and the consistent, large-scale audience it delivers.
“This landmark deal underscores our collective growth opportunity to drive engagement across this diverse collection of platforms — whether on broadcast, cable or direct-to-consumer.”
Starting with the newcomers, Amazon and TNT, the duo will hold exclusive rights to the practice and qualifying sessions of the Cup Series, evenly splitting a series of 10 midseason races.
Prime Video will stream practice and qualifying fixtures for the first half of the season with the exceptions of the Busch Light Clash, DAYTONA 500 and NASCAR All-Star Race, which will be covered by long-time broadcaster FOX.
TNT will then cover the remaining five races on its network channel, as well as via its B/R Sports Add-On on Max. The agreement further expands TNT’s reach, with the outlet currently the digital broadcaster of the NCAA, NBA and PGA Tour.
Meanwhile, in the case of Amazon, the agreement further strengthens the firm’s sports programming on the e-commerce giant’s Prime Video platform, which has included Premier League and Champions League football, rugby union internationals, Top Rank boxing and ONE Championship combat sports, among others.
Brian Herbst, NASCAR’s Senior Vice President, media and productions, remarked: “These agreements not only show NASCAR’s importance to the sports and entertainment ecosystem, but also the willingness of some of the world’s largest and most respected media companies to make significant investments in America’s leading motorsport.
“The media landscape is rapidly evolving, with new distribution platforms providing more options to the consumer than ever before. This is the right mix of media partners to promote and deliver content around our sport — positioning NASCAR for growth across different mediums and giving our fans uninterrupted access on the established platforms that they are already using.
“We are excited to work with this best-in-class group of media companies to deliver the best of NASCAR racing and the excitement of live sports to our fans.”
Turning to FOX and NBC, the networks will carry the majority of Cup Series events with 14 each. Coverage will be a combination of broadcast and cable events, with five airing on FOX and four on NBC per year, and the remaining races distributed via FS1 and the USA Network.
FOX will cover the aforementioned Busch Light, Daytona 500 and Craftsman Truck Series. NBC will broadcast the final 14 fixtures of the season, including the play-offs and championship races.
Phelps concluded: “With the talented young drivers, exciting new teams and record-breaking racing we’ve seen since the Next Gen car was introduced in 2022, we’re looking forward to working with each of these partners to bring some of the best racing in the world to fans everywhere.”
