Champions League on BBC: when will the women’s game make the...
BBC’s Champions League deal increases fans but may offer a commercial reality check on women’s football, certainly from a broadcasting standpoint.BBC Sport has agreed...
Why cybersecurity is at the heart of Southampton FC’s operations
Partnerships in football are forged in shared goals, value from both parties, and most importantly, trust. That’s why Southampton Football Club chose Acronis to become...
Partnership Playbook: DeChambeau, ITV, EFL, NBL and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Red Roses’ World Cup win sees big returns for sponsors
The Red Roses lifting the Women’s Rugby World Cup trophy has seen online engagement levels surge.According to adtech firm Quantcast, online engagement grew by...
New deal, new season, new growth opportunities for WSL & Sky...
The Women’s Super League (WSL) is riding a wave of momentum as it headed into the 2025/26 season. Not only will English fans be feeling...
AC and Inter Milan get go-ahead for new stadium
Milan’s San Siro appears to have entered its last chapter, but it's not time for the funeral just yet.The Milan City Council has officially...
TKO puts its combat sports eggs in Paramount’s basket
Zuffa Boxing follows UFC to Skydance’s Paramount following the success of its first card. Zuffa Boxing has announced Paramount will become its exclusive streaming...
Saudi influence grows with $55bn EA takeover
Saudi Arabia’s Public Investment Fund now has EA to expand its global influence through consortium.Electronic Arts (EA), the publisher behind videogames such as EA...
Bayer Leverkusen CEO calls for salary cap to limit Premier League
Bayer Leverkusen CEO wants an international salary cap to rein in the Premier League, but the Bundesliga’s own 50+1 rules may be holding German...
The race to redefine athletics
World Athletics is preparing a new biennial championship with record prize money and a made-for-TV format. Whether it strengthens the sport or fragments it...