Gatorade has unveiled a partnership with Serie A giants, FC Internazionale Milano for the next two seasons, 2018-19 and 2019-20.
The sports drink will adopt the role of ‘Technical Partner’ for some of the most important clubs in the world, after it was strengthened by a partnership with the UEFA Champions League since 2015.
Marcello Pincelli, CEO of PepsiCo Italy commented: “Gatorade’s mission has always been to help nurture and improve the performance of every athlete. Becoming partners with Inter, a club which has clearly taken steps forward in recent years and has recently qualified for the UEFA Champions League, gives us great satisfaction.
“For us, this partnership represents the shared values we have in terms of determination and a desire to achieve increasingly ambitious goals, something which has always been closely associated with Gatorade.”
The partnership comes as Inter push for progress in the Champions League and seek to build on their strong start to the season, currently sitting in third spot in Serie A.
Gatorade’s scientific strength is supported by the brand’s own research centre, the Gatorade Sports Science Institute (GSSI), which studies the effects of nutrition and hydration on the human body before, during and after physical activity. GSSI conducts research studies in laboratory facilities and on the playing field to examine the hydration and nutritional needs of athletes in order to help them bring their health and performance to optimum levels.
The partnership between Gatorade and Inter represents a natural next step for a brand which looks to support and contribute considerably towards sporting excellence.