Ladbrokes Coral have announced the extension of their best-odds guaranteed offer across all over-the-counter bets.
Customers of both betting operators, which act as one under the umbrella of GVC Holdings, will be able to take advantage of the offer from 8am every day.
The offer is now set to include lay-to-lose bets, but will only be eligible for the first £100 of a particular wager.
It comes as the brands move to offset the impact of cuts to Fixed Odds Betting Terminals (FOBTs) stakes, which are due to be implemented this April.
When speaking to the Racing Post, Ladbrokes Coral PR Director Simon Clare, commented: “This is the biggest racing offer ever to hit the high street, and is a clear signal of our intent as we face up to a new era for betting shops from April 1.
“There is no question that a seismic change in our betting shop business is going to occur when the FOBT stake restrictions come into force, but we are now taking pre-emptive action with the launch of this significant betting shop offer, which will boost our horseracing business and also our betting shop footfall as we prepare for the challenge ahead.”
The two operators will place significant investment into marketing programmes and launching press, social media and betting shop campaigns which will ensure that the news off the offer extension is spread quickly.
Clare further added: “Whilst betting shops will inevitably close as a result of the changes to FOBT stakes, there is a huge opportunity to re-energise and refocus all those that remain to become ever more vibrant, social, sports betting hubs where people come to watch live sport and enjoy a flutter, and horseracing will be the most important sport of them all within this vision of the future.
“By matching the universally popular best-odds guaranteed horse racing concession that exists online, we have removed a major disincentive to bet on horse racing in our betting shops versus online, and we hope this will lead to a significant upturn in racing business levels over the coming weeks and months.”