Newbury Racecourse has finalised a commercial deal with Entain Group that sees Coral become title sponsor of the two-day Coral Gold Cup Meeting at the end of November.
In the three-year collaboration, the bookmaker will sponsor 13 races over the two days, with the ‘feature’ being the handicap chase known for almost 60 years as the Hennessy Gold Cup, and more recently The Ladbrokes Trophy.
Notably, this £250,000 Gold Cup race has been renamed to the Coral Gold Cup with a new trophy created for the winning owner.
Julian Thick, Chief Executive of Newbury Racecourse, said: “This is an exciting multi-year partnership for Newbury with Coral, a long-established and respected name in the horse racing world.
“We have enjoyed a great relationship with the Entain team for the last five years and look forward to working with them on the next phase of this partnership to make the Coral Gold Cup Meeting bigger and better over the coming years.”
The deal sees Coral continue to strengthen its portfolio of sponsored races in recent months, sitting alongside The Coral-Eclipse, Coral Welsh Grand National and Coral Scottish Grand National, along with its official betting partnerships with Glorious Goodwood and the St Leger meeting.
“We are delighted that Coral is to become the official title sponsor of the Coral Gold Cup Meeting which is one of the most prestigious and anticipated events this side of Christmas and signals the start of the Festive season,” added Simon Clare, Coral PR Director.
“Coral is the most committed, long-standing sponsor in British racing and in launching this exciting new partnership with Newbury Racecourse we are strengthening our association with the sport through a race and race meeting which is steeped in history.
“Our ambition is for Coral to set a new high bar for the way we activate and bring to life our racing sponsorships to racegoers at the event and our customers at home while telling the story and narrative of what goes into winning these incredibly historic races and we will be looking to create a range of content in the build-up which brings our customers and fans closer to the action.”