Campeonato Brasileiro Série A side, Santos is the latest side seeking to heighten its fan engagement through music streaming platform, Spotify.
As part of the new partnership, Santos will further expand its profile on the platform with podcasts and personalised playlists for the club’s supporters.
The deal follows an agreement between Spotify and Brazilian sides, Corinthians, São Paulo and Palmeiras. As well as this, Italian giants AS Roma has built upon its flourishing social presence with a Spotify profile.
The Italian club are a perfect example of how to utilise the popular music streaming platform to increase engagement amongst its audience. The club boasts a variety of playlists which all feature personalised artwork, from a playlist of Justin Kluivert’s playlist, to a playlist dedicated to the side’s dominant derby victory over rivals A.S Lazio.
Celebrating the new deal with Spotify, Santos players donned personalised headphones prior to their clash with Corinthians on Monday. The game saw Santos overturn a goal deficit from the first leg, before being defeated in a dramatic penalty shootout against their rivals.
The club will be hoping for better fortunes when they once again seeks to overturn a single goal deficit against Atletico Goianiense in the third round of the Copa Do Brasil.