Serie A club S.S Lazio is building upon its relationship with shirt sponsor Binance through the introduction of NFT tickets.
The NFT ticketing solution will pilot for the first game of the 2022/23 Serie A season giving Lazio fans the opportunity to enter matches at the Stadio Olimpico via a digital ticket, developed by Binance.
The crypto exchange platform aims to prevent ticketing issues such as counterfeiting, scalping, and to make ticketing systems more reliable. Lazio believe this will help reduce disorder not just outside their stadium in Rome, but for all major sporting events which are caused by counterfeiting and unauthorised resales.
“S.S. Lazio are proud to launch NFT ticketing for all Lazio home matches. Our ticket holders can now claim their NFT tickets free of charge and use their digital NFT tickets to enter Stadio Olimpico,” said Marco Canigiani, Marketing Director of Lazio.
“Our team is working closely with Binance to provide the greatest value to all of our fans. It is with great pleasure to reward all S.S. Lazio fans, who claim their NFT digital tickets with their season tickets purchases. Our fans who explore this new technology will enjoy discounts for Europa League matches and online merchandise purchases.”
The adoption of digital ticketing from Lazio deepens the existing relationship between the Rome club and Binance, who entered into a two year shirt sponsorship deal last year.
Binance aims to offer ‘unique experiences and discounts’ following the release of the NFT tickets, on top of providing blockchain technology accessible to Lazio fans for them to understand.
The partnership also extends the pre-existing relationship between Lazio and Binance Fan Token Platform. Binance’s Fan Token offers fans privileges in the Lazio store, special access inside the Stadio Olimpico, discounts on Europa League matches, and giveaways of the unique LAZIO fan token.
Zoe Wei, Binance Fan Token Lead, added: “NFT ticketing introduces a brand new layer of utility features to non-fungible tokens, Lazio, will revolutionise the ticketing market and presents another significant real-life use case for Web3 technology.
Fans now have the option to preserve their memories of any live event they have attended by digitally collecting the tickets, and enjoy further engagement with their favourite clubs or brands beyond those experiences.”
