Liverpool FC has unveiled a new multi-year partnership with international gaming and technology company, 1XBET

As part of the newly formed collaboration, 1XBET will become the Official Global Betting Partner of the current European champions, utilising the deal to increase brand awareness within its key global markets. 

Alex Sommers, 1XBET spokesman, commented on the deal: “Liverpool FC is one of the world’s most iconic football clubs with a wealth of history and a huge global fanbase. We’re incredibly excited to be partnering with the club to meet our goal of bringing fans closer to the sporting action through our innovative products and supercharged betting experience. 

“We’re very proud of the relationship we have with Liverpool Football Club and we’re keen to work closely with fans around the world to bring them exciting entertainment opportunities and unique offers in the upcoming season.”

The deal will see 1XBET gain exposure through stadium branding at Anfield and on Liverpool FC’s digital platforms, along with access to first-team players and club legends, to provide fans with additional ways to interact and engage with the world of football.

Billy Hogan, managing director and chief commercial officer, Liverpool FC, added: “We are delighted to welcome 1XBET as our newest partner. I am sure that their games and special offers will appeal to our fans around the world and we look forward to starting the 2019/2020 season with them on board.”

As Liverpool goes from strength to strength on the pitch, the club also builds on its positive relationship with fans off the pitch elevating fan engagement by becoming the first English Premier League side to launch an official account on short-form video social media platform, TikTok.

Having been formed in 2007, 1XBET has outlined it will utilise the partnership to grow its global presence, enabling supporters to take advantage of exclusive offers and sporting entertainment.