Newcastle United strikes sleeve sponsorship deal with StormGain

Newcastle United FC has confirmed cryptocurrency investing and trading app, StormGain as the club’s sleeve sponsor for the upcoming season.

As part of the deal, the newly launched app will benefit from advertising around St. James’ Park, at the club’s training centre and within various club communications.

As the club’s official sleeve partner, the platform will engage with supporters by providing a range of special offers and unique opportunities, such as competitions to win tickets, matchday hospitality, signed merchandise and VIP meet and greets with first team players.

Alex Althausen, CEO of StormGain, said: “We are confident that this partnership will help us to expand our brand and activity in the most effective way, using the worldwide draw of Premier League football.

“We share many core values with Newcastle United – effort, determination and the pursuit of success – and we could not have imagined a better partner to start such an exciting adventure with.”

Newcastle United’s head of commercial, Dale Aitchison, added on the collaboration: “We are delighted to welcome StormGain on board as Newcastle United’s new Official Sleeve Partner.

“We are always looking to support the club’s development by pursuing new commercial opportunities and this represents another important partnership for the club.

“StormGain will offer a range of incredible opportunities and money-can’t-buy experiences for fans, so we are really excited to be working together.”

The deal follows a mixed summer for Toon fans, with the club’s much adored former manager Rafael Benitez departing for China. Nonetheless, the club broke its record transfer fee, just weeks after Benitez left, with the signing of Hoffenheim forward Joelinton.