French operator, Betclic Group has expanded its sponsorship portfolio becoming the lead partner of The French Volleyball Federation – FFVB.
The partnership comes ahead of the ‘2019 CEV EuroVolley’ men’s championship, in which Les Bleus are set to face Italy in this Tuesday’s quarterfinal.
In addition to sponsoring French volleyball senior sides, the Betclic brand will receive prominent coverage across FFVB’s sanctioned ‘FFvolley – Ligue National de Volley’ for both men and women national championships.
Having been secured through Paris-based sports marketing agency Oconnection sees Betclic replace US nutri-supplements provider Herbalife as official shirt sponsor of Team France Volleyball for both men and women’s sides.
Nicolas Béraud, CEO of Betclic Group commented on the partnership: “Volleyball is one of the most popular sports bettors and this should be even more the case with this competition on French soil. The team of France is one of the favourite teams for the Euro, we hope to see them perform as long as possible.”
All FFvolley competitions and Team France matches are set to be broadcast by legacy sports media publisher L’Equipe‘s digital channels.
The operator also announced a sponsorship with French Ligue 1 side, FC Girondins de Bordeaux as the brand looks to build its footprint within French sport.