The Philadelphia 76ers has landed a new partnership with newly formed sports betting brand, Fox Bet.
The deal builds on the growth of Fox Bet, with the operator already being an Authorised Gaming Operator of the NBA. It will also see the firm elevate its brand awareness the 76ers traditional, digital and social media assets, custom home game promotions on courtside and LED signage.
Adam Davis, Harris Blitzer Sports & Entertainment Chief Commercial Officer commented: “FOX Bet has masterfully honed its unique brand positioning in the US; an experienced, longstanding European sportsbook, a savvy media company, and now an affiliation with the 76ers that further endears its brand and product to the Philadelphia, Pennsylvania and New Jersey market and sports community.
“Recognising the passionate 76ers fan base, FOX Bet and our team look forward to amplifying a multi-tiered activation approach by creating dynamic, digital content and continuing to drive engagement with our brand, team and league.”
Under the agreement, FOX Bet will also present near-live game replays on 76ers Twitter, and will become the Presenting Partner of the 76ers radio game broadcast on 97.5 The Fanatic (WPEN) and for the team’s ‘hype video’ played on the scoreboard leading into the fourth quarter of its home games.
Robin Chhabra, Chief Executive Officer, FOX Bet added: “To have the opportunity to tie the FOX Bet brand to one of the most iconic sports franchises in NBA history is absolutely thrilling. This agreement connects us with an extremely passionate local fanbase in a unique way. We are proud to be associated with the 76ers franchise as they kick off what I’m sure will be a successful 2019-20 season.”
Insider Insight: The partnership allows Fox Bet to continue on its path of accelerated growth since its formation in September. Building a deeper connection to 76ers fans in the Philadelphia area, and strengthening its overall sports sponsorship portfolio.
