National Basketball Association (NBA) franchise the Chicago Bulls has become the latest sports team to leverage to enhance its fan engagement activities.

Part of the Chillz group, will act as an official team partner throughout the 2021/22 season and onwards, working to provide fan engagement opportunities to Bulls supporters via monthly Twitter polls and serving as the presenter of the team’s halftime score updates on the social media platform.

Additionally, the firm will also receive exposure via TV-visible signage at the team’s Chicago Stadium and gain the rights to the franchise’s marks and logo to build brand association and awareness.

Matt Kobe, Executive Vice President, Revenue & Strategy for the Chicago Bulls, said: “At the Chicago Bulls, we pride ourselves on identifying innovative ways to engage our fans across the globe, and we are excited to partner with to help us reach that goal. 

“We’re fortunate to be able to join forces with a company that shares our vision and has the resources to allow the Bulls to take another step forward in applying blockchain technology.”

The Bulls join a range of sports organisations to have partnered with, including AC Milan, Atlético Madrid, Arsenal, FC Barcelona, Everton, Inter Milan, Juventus, Manchester City, Paris Saint-Germain and the Argentina and Portugal national teams, whilst also forming partnerships with Formula One, cricket and esports teams.

Furthermore, the deal represents a step-forward in’s expansion plans in the US sports space, having linked with the Bulls’ fellow NBA teams the Boston Celtics and Philadelphia 76ers, as well as the New Jersey Devils of the National Hockey League (NHL), the Ultimate Fighting Championship (UFC) and NASCAR.

“Chicago Bulls are one of the biggest sporting names on the planet,” added Alexandre Dreyfus, CEO of and Chiliz. “We’re incredibly proud to be partnering with this storied franchise and look forward to creating new opportunities for Bulls fans the world over to engage with their team.”

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