Real Madrid has named online bookmaker Marathonbet as its first official Russian partner, as part of a new agreement between the duo.
As part of the partnership, Marathonbet will receive a boost in its exposure across Spain via virtual LED boards in Russian broadcasts of Real Madrid games, which is expected to utilise digital overlay technology.
Marathonbet is Real Madrid’s first Russian partner in its 117-year history. Since its inception in 1997, Marathonbet has offered live and pre-betting online betting on a wide variety of sports and events.
The partnership with the La Liga side marks a further expansion into the Spanish leagues for Marathonbet. The agreement will also deliver ‘exclusive offers’ relating to Real Madrid. Which will include special events during the 2019/20 season, such as matchday VIP experiences and meet and greets with the team’s players and legends.
Earlier this year, the Russian gambling operator penned a two-year sponsorship agreement with Sevilla FC.
As part of that agreement, the five-time Europa League champions have gained access to exclusive content, offers and experiences from the bookmaker throughout the campaign, while the operator’s logo is also be displayed across the Ramón Sánchez Pizjuán stadium and on matchday interview backdrops.