Pechanga Casino Resort has confirmed the significant expansion of its sports sponsorship portfolio, becoming a founding partner of the in development 70,000 seat, 298-acre SoFi Stadium and Hollywood Park development.
The collaborations will see Pechanga Resort Casino become the official California casino partner of the Los Angeles Rams, Los Angeles Chargers, SoFi Stadium and Hollywood Park.
Jason Gannon, managing director of the SoFi Stadium and Hollywood Park commented: “We are building a global destination that will be the pinnacle of sports and live entertainment.
“Pechanga is a company that not only shares Stan Kroenke’s vision to build a world-class facility and fan-first development with Hollywood Park, but also shares our passion for our surrounding communities.
“When our doors open in July, we look forward to working alongside Pechanga to create memorable guest moments and to give back to our Southern California home.”
The property becomes the first Southern California-headquartered company to announce a sponsorship with SoFi Stadium and Hollywood Park.
As part of the deal the casino resort is to have “an extensive presence” across the stadium when it debuts next year, featuring select branded spaces such as the 14,000 square foot Pechanga Founders Club.
Furthermore, an 11,500 square-foot activation zone including branding and experiential opportunities is to also be incorporated with signage and brand integration also to be evident at one of four VIP entrances.
Mark Macarro, Tribal chairman added: “We are thrilled to partner with the Chargers and the Rams, and to be a part of SoFi Stadium. This isn’t just a Los Angeles stadium, it’s a Southern California stadium, and Southern California has always been and will always be our home. We are especially proud to be able to help local students and people in need with the grants we announced today.”
The agreements will also see the tribe donate $100,000 to Morningside High School in Inglewood and the Inglewood chapters of non-profits School on Wheels and US Vets.