Paris Saint-Germain has signed a multi-year deal with cryptocurrency exchange platform CoinCasso, becoming an official partner of the club in all markets outside of France.

In a statement released yesterday, CoinCasso detailed plans to ‘capitalise on Paris Saint-Germain’s high profile in its key regions of Europe, Asia and the USA’.

Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain emphasised: “We are delighted to welcome CoinCasso into the Paris Saint-Germain partner family.

“The club continually strives to be an innovation leader and we are monitoring the development of cryptocurrency very closely, along with its potential to further enhance the experience enjoyed by our supporters across the world. This partnership with CoinCasso, will allow Paris Saint-Germain to further strengthen its position in this market.”

The sponsorship deal will once again financially benefit PSG who have recently tied up deals with Unibet and Bleacher Report’s House of Highlights social video brand. Along with Unibet, CoinCasso will now sit alongside other official partners such as McDonalds, Coca Cola and Gaussin. 

CoinCasso’s CEO and founder Luke Ozimski concluded: “The cryptocurrency exchange market is both young and innovative. We are delighted to be one of the first specialists to reach out to the general public and team up with one of the most popular football clubs in the world. 

“Paris Saint-Germain is an innovator, having been one of the first to engage with blockchain players back in 2018. Together we share a leading position that will allow us to showcase the quality of our service around the world.”

The announcement follows the recent trend in sports organisations supporting blockchain and cryptocurrencies, as Lancashire Cricket recently announced they would be partnering with Blockchain firm TIXnGO

Insider Insight: PSG’s willingness to announce and promote CoinCasso gives everybody an insight into how the club values cryptocurrencies. The french side is among many clubs adapting to the ever changing world of Blockchain and financial technology.

CoinCasso’s deal with the french club will not only establish the brand as a legitimate cryptocurrency exchange platform but further enhance its worldwide reach with the help of PSG’s branding.