Emirates has further strengthened its portfolio by announcing a five year sponsorship deal with French club Olympique Lyonnais.
The deal, which starts next season, sees the airline firm become the club’s Official Main Sponsor, replacing current sponsor Hyundai.
Jean-Michel Aulas, President of Olympique Lyonnais stated: “The arrival of Emirates represents an incredible opportunity for our club and our city. We are delighted to be accompanied by a true world-class leader.
“Emirates embodies elegance and quality of service and is a premium brand with a proven track record in football and sports sponsorship. This long-term partnership is an excellent opportunity for both our brands. We are grateful to the Emirates team for their confidence in us and look forward to working together.”
Emirates’ ‘Fly Better’ logo will appear on the front of all the team’s shirts, including training kits until June 2025. Additionally the Groupama Stadium, hospitality, ticketing and other marketing rights, will be visibly branded throughout.
HH Sheikh Ahmed bin Saeed Al Maktoum, Emirates’ Group Chairman and Chief Executive, emphasised: “With Olympique Lyonnais, we’ve found a partner that mirrors our ‘Fly Better’ brand promise of striving to achieve the highest levels of success, and there is already a connection between Lyon and Dubai with Emirates’ daily flights between both cities.
“This partnership is more than just a commercial deal, but also reinforces Emirates’ investment and economic contribution to both the Lyon region, and France as a whole, a country where we have been present for nearly three decades.
“We are thrilled to have Olympique Lyonnais, a team that resonates with fans both locally and globally, join our prestigious Football sponsorship portfolio.”
The airline boasts an impressive collection of major sponsors in the sporting world with the likes of ATP Tour, F1 and the FA Cup all affiliated with the firm.