FC Barcelona has joined forces with blockchain platform Chiliz to allow fans to interact with the club through ‘Barça Fan Tokens’.
The new cryptocurrency will allow fans to participate in polls about Barça’s everyday activities and earn prizes related to the club via the firm’s platform Socios.com.
Josep Pont, FC Barcelona board member and head of commercial area stated: “We are proud to welcome Socios.com to the Barça family as a new global partner. This agreement will give us the chance to set up innovative marketing and partnership activations with a clear focus on the digital realm to take the club closer to our fans around the world.
“This agreement also forms part of FC Barcelona’s goal to become associated with leading brands that can help us consolidate our new commercial and digital strategy, with the development of new streams for the generation of resources helping to make us a benchmark both on and off the field.”
The token is expected to be released between April – June with 40 million digital units set to be made available at €2 each.
Fans will also have the opportunity to collect Barça Fan Tokens for free, via Token Hunt, the platform’s augmented reality feature.
As well as giving fans the right to vote on different topics, supporters will be rewarded for every different action taken on the platform, climbing up leaderboards and receiving reward points which can be exchanged for merchandise and experiences linked to the football club.
Alexandre Dreyfus, CEO & Founder of Socios.com & Chiliz, concluded: “We are very excited to welcome FC Barcelona to Socios.com, and even more excited to start engaging with their massive fan base around the world.
“With over 300 million fans worldwide, Barça’s fandom spans countries as well as cultures. The club is without a doubt the most renowned and the most supported football club in the world and we can’t wait to see their fans start to influence club decisions.”
Barça joins a long list of clubs on the Socios platform including PSG, Juventus and West Ham.