FC Barcelona forward Raphinha features in La Liga and Bitget’s – a cryptocurrency exchange – latest campaign highlighting the parallels between football and trading.
The Brazilian national taps into his skill and flair in three promotional videos to serve to promote Bitget’s primary trading products; Copy Trading, Launchpool and Pre-Market services.
https://twitter.com/bitgetglobal/status/1912091596620784069
Raphinha is currently experiencing his most successful season in front of goal for FC Barcelona this season, reaching 50 goals and assists as The Blaugurana is competing for the La Liga, UEFA Champions League and Copa del Rey trophies.
Raphinha commented on the Bitget promotional campaign, stating: “Football and trading both demand quick thinking and the right tools. Bitget’s platform helps traders stay ahead, just like we do on the pitch.”
This promotional campaign is the latest in Bitget and La Liga’s partnership, with the crypto company becoming the Spanish football league’s official crypto partner in September.
Central to the partnership, and the promotional campaign, is Bitget’s commitment to offering educational initiatives and trading challenges to engage La Liga fans around crypto.
Bitget also confirmed that participation in these initiatives will allow fans to win prizes, including La Liga match tickets to watch Raphinha and FC Barcelona this season, coining this as a “hat-trick of opportunities: learn, trade and win”.
“What excites me most about this partnership isn’t just the shared spotlight between crypto and football; it’s how fundamentally alike these worlds are. When Raphinha receives the ball, he’s processing positioning, momentum, and opportunity in real-time, much like a skilled trader reading market movements,” said Gracy Chen, CEO at Bitget.
“We’ve built tools that give users that same edge: Copy Trading lets you learn from the pros, Launchpool brings effortless passive income, and Pre-market offers early winning opportunities. This campaign celebrates that strategic mindset whether you’re trading on our platform or watching Raphina light up the Camp Nou.”
