Betfred has been revealed as an official sponsor of the heavyweight clash between Deontay Wilder and Tyson Fury this Saturday.
The showdown, billed as the ‘fight of the year’, takes place at MGM Grand Garden Arena and is available globally on pay-per-view.
Tom Brown, The president of TGB Promotions and Bob Arum, chairman of Top Rank, issued a joint statement: “We’re happy to have Betfred as an official sponsor for the highly anticipated Wilder vs. Fury II rematch on February 22.
“This is a 50-50 fight for the heavyweight championship of the world and we’re sure that fans all around the globe will be watching to see all of the drama unfold.”
Betfred’s decision to sponsor the fight continues the brand’s expansion into the U.S market since the legalisation of sports betting in the country.
The UK based bookmaker opened its first US sportsbook at Grand Falls Casino & Golf Resort in Iowa and has recently agreed deals with both Wind Creek Bethlehem (for Pennsylvania sports betting operations) and Saratoga Casino (for Colorado sports betting operations).
Betfred boss and founder Fred Done added: “I’m delighted to be a sponsor of the most anticipated fight of the year and if Wilder v Fury II is anything like the first fight we are in for a superb night.”
Wilder and Fury’s 2018 spectacle ended in a split decision draw and since the fight, fans and media have eagerly waited for the rematch.
The gambling firm continues to develop its sponsorship portfolio, across a variety of sports including the World Snooker Championship, the British Masters, World Matchplay Darts, Rugby League’s Super League and Royal Ascot.
Insider Insight: Fury vs Wilder is set to be one of the most watched boxing events in recent years so Betfred’s decision to integrate its brand with the fight will benefit the company’s US expansion.