Watford Football Club has announced a new partnership with American Airlines as its Official Airline Partner for the culmination of the 2019/20 season.

The partnership will enable the Hornets to engage with a significant number of American Airlines customers worldwide, with the football club’s own content and highlights being placed on the flight entertainment systems and in the on-flight magazine.

Watford FC Chairman Scott Duxbury commented: “We’ve been delighted to meet Tom and his team in agreeing this partnership. It’s clear they have an ambition to be different and succeed in their industry, so our aims are similar in that respect. I hope this marks the start of a long and mutually beneficial relationship.”

Furthermore, American Airlines will seek to garner the attention of millions of football fans across the globe as part of the partnership with the Premier League team, benefiting from branding on the club’s digital advertising, which can be seen in more than 193 countries.

The agreement also strengthens American Airlines’ commitment to the UK and Europe. The airline flies from Edinburgh, London Heathrow and Manchester, offering up to 24 daily flights to 10 destinations in the United States. Across Europe, the airline flies up to 74 daily flights to 24 destinations.

Tom Lattig, Managing Director for EMEA Sales at American Airlines, added: “It is our shared purpose at American Airlines to connect people from all over the world on life’s journey. Whether we’re flying fans to a game or promoting the club’s highlights onboard our flights, our 130,000-strong team are delighted to be the Official Airline Partner of Watford Football Club.”

Marking the launch of the partnership, American Airlines has donated two tickets in their Premium Economy to any of their 10 destinations from London, including New York, Miami and Los Angeles, as well as their new flight between London and Boston, during the Chelsea fixture at Vicarage Road.

Insider Insight: The resurgence of the Hornets on the pitch has not only given them a substantial chance of retaining their status in English football’s top flight, it has also clearly had a positive impact in the club’s opportunities off the pitch.