Polish bookmaker STS has furthered its goal to improve its brand exposure across the country’s national leagues by extending its sponsorship agreement with Futsal Ekstraklasa.
Poland’s major Futsal competition will continue to have STS as an official bookmaker until June 2022. The firm’s brand will also be displayed during the matches via LED banners, video materials and live TV broadcasts, among other activations.
Mateusz Juroszek, CEO of STS commented: “Extending the cooperation with Futsal Ekstraklasa is another stage of strengthening the position of STS as the preferred bookmaker among football fans.
“Apart from cooperation with the Polish national football team and top football clubs, we engage in activities in other fields related to this sport. The agreement with Futsal Ekstraklasa fits perfectly into our long-term sponsorship activity.”
STS’s content will also possibly be used on various websites and Ekstraklasa club’s social media platforms in order to maximise engagement and drive a variety of fans to the sport.
The bookmakers Futsal deal supports its agenda to support Polish sports, particularly football. The bookmaker has carried out numerous unique projects together with fans and clubs from all over Poland, including preparing a special tifo display for Artur Boruc’s last appearance in the Polish national team.
STS is also actively involved with all 14 PlusLiga teams, through various marketing and sponsorship campaigns. In a statement, the firm commits to strengthening “its presence in Polish sport and continues to sponsor national league competitions.”
While the bookmaker has recently pushed its football agenda, the brand is also highly regarded in the esports betting sector. STS remains one of few bookmakers to sponsor an individual competitive gamer with the company partnering with CS:GO player Paweł “innocent” Mocek.