Sale Sharks and Samurai strengthen kit partnership

Premiership Rugby club Sale Sharks has revealed that Samurai Sportswear will be the side’s official matchday, training & leisurewear kit provider, extending the partnership until the end of the 2022/23 season.

The sportswear brand reportedly beat ‘fierce competition’ to secure another three year deal with the Rugby Union club.

Sale Sharks Commercial Director, Mark Cueto stated: “We are thrilled to confirm the renewal of our partnership with Samurai Sportswear. We’ve been working closely with them since 2013 and this new deal will take our partnership to a total of ten years, which reflects our desire to establish successful, long-term relationships with companies off the pitch.

“It’s always great to have a company on board that shares our passion for sport, and we are excited to see where the next three years takes us.”

The agreement will see all of the club’s players, coaches and staff wear exclusively designed Samurai Sportswear kits, whilst also supplying the kits for its academy, Sharks Player Development Group (SDG), and the Developing Player Programme teams (DPP).

Terry Sands, CEO of Samurai Sportswear, added: “We have held a strong partnership with Sale since 2013, and I’m delighted that our combination of design capabilities, product performance, service and delivery experience have made them come back for more. 

“As a local family-run business, having Sale continue our relationship after carrying out their tender process makes us feel very proud. We appreciate their continued trust”.

Finally, the deal includes the sportswear brand providing matchday replicas, training and leisurewear for Sharks supporters. Customers will be able to purchase the merchandise from the club directly and online.

The news comes after the club’s Premiership Rugby Cup final versus Harlequins was postponed after an individual staff member from one of the clubs showed symptoms consistent with the coronavirus.

A Premiership Rugby spokesperson stated: “We’re incredibly sorry to all the people who will be disappointed. However the welfare of fans, players and staff remains our first concern.”

As of yet, no new date has been decided.