Roc Nation Sports has continued to expand its portfolio of ambassadors, following up the signing of Federico Bernardeschi, by announcing a new collaboration with Aston Villa and England international footballer Tyrone Mings.
The 27-year-old joins the sports management division of Roc Nation, a company founded by rapper Jay Z. Roc Nation’s acquisition of the player further enhances the agency’s sporting profile in Europe, which now sees the firm have four Premier League representatives.
Michael Yormark, President of Roc Nation Sports International stated: “We are thrilled to welcome Tyrone to the Roc Nation Sports family. His business acumen and ambition in that space married with his dedication to philanthropic work aligns perfectly with our company values. We look forward to helping him reach all of his goals and objectives in the future.”
From @AVFCOfficial to @England Football to the R-O-C. We're just getting started @OfficialTM_3. Welcome to the family! pic.twitter.com/UGgiDOzJ8Y
— Roc Nation Sports (@RocNationSports) May 27, 2020
Alongside Mings and Bernardeschi, Roc Nation Sports’ international clientele includes Kevin De Bruyne (Manchester City), Romelu Lukaku (Inter Milan), Axel Witsel (Borussia Dortmund), Reece James (Chelsea FC), Lauren James (Manchester United), Eric Bailly (Manchester United), Dakota Watterson, Samuel Chukwueze (Villarreal) and Siya Kolisi (Springboks).
Mings has only recently received his first England cap after playing against Bulgaria in October 2019. However, the former Ipswich Town and Bournemouth player has been an integral part of Aston Villa’s campaign this season.
Roc Nation Sports International intends to focus on elevating athletes’ careers on a global scale both on and off the field, using social media as a valuable tool in promoting its athletes. The sports management agency will also be responsible for conceptualising and executing marketing and endorsement deals, community outreach, charitable tie-ins, media relations and brand strategy.