Sportradar has announced the appointment of former Paddy Power-Betfair CFO Alex Gersh as its new Chief Financial Officer, effective immediately.

Upon joining the company, Gersh will report directly to CEO Carsten Koerl and will mainly be responsible for the financial management, planning and performance of the group, including reviewing major investment decisions and new business opportunities.

Gersh, whose previous role was CFO of online car purchasing startup Cazoo, has 25 years of international financial management experience and technical expertise in both public and private equity-owned businesses in the UK and US and was a key figure in the integration of Paddy Power and Betfair.

Alex Gersh, Chief Financial Officer, Sportradar, said: “Sportradar is a business I have long admired and I’m thrilled to be joining at such an interesting time for the global sports and betting industries. Carsten and the management team have some very exciting plans over the coming years and I’m looking forward to helping the company achieve its goals.”

Gersh joins Sportradar at a pivotal moment as the company continues its global expansion to enhance its market-leading presence across various strategic markets and complementary verticals, such as betting, OTT, audiovisual, media and integrity.

Gersh’s role will include reviewing major investment decisions and new business opportunities. This includes the acquisition of sports betting and gaming platform Optima, which created a global ‘one-stop-shop’ technology and services business capable of offering a ‘complete turnkey solution’.

Carsten Koerl, Chief Executive Officer, Sportradar, added: “We are delighted Alex has joined us as our new Chief Financial Officer. His expertise is second-to-none with a proven track record in complex organisations. He possesses a profound understanding of the sports, betting, mobile and data sectors which will be vital as we enter the next stage of global growth for the business.”


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