Sportradar Group has confirmed they have a definitive agreement to acquire IMG Arena from Endeavour Group in a deal totalling $225m.
The acquisition details that Sportradar will obtain IMG Arena’s global sports betting rights portfolio that will complement its existing portfolio of data that covers a range of sports, including football, basketball and tennis.
The deal in full outlines that Sportradar will not be required to pay any financial consideration. The $225m figure will be $125m paid to Sportradar with Endeavor paying a further $100m in cash to other sports rightsholders in repayments.
With basketball, football and tennis accounting for 70% of the sports technology company’s data rights portfolio, Sportradar is aiming to enhance its offering across several other sports.
The firm states that the IMG takeover will enhance its overall offering by providing media and betting data from multiple sports, including MMA golf and more. These additional rights will now allow Sportradar to diversify its offerings to partners and unlock new revenue and growth streams, the firm states.
Carsten Koerl, CEO of Sportradar, stated: “Sportradar’s success is driven by the breadth of its sports coverage, its broad product portfolio and leading technology, and its global distribution network.
“Given our proven track record of maximising ROI through our global betting rights deals and our strengthened position across tennis, basketball and soccer, we are confident in our ability to realise the full economic potential of this portfolio. In addition, the unique structure of this transaction accelerates our revenue and cash flow profile and will be immediately accretive to our margins.
“The addition of these strategic rights will unlock new growth opportunities, enabling us to deliver exceptional value to our partners, clients and shareholders.”
Last November, as a subsidiary of Endeavour Group, IMG Arena was sold alongside OpenBet to OB Global Holdings for $450m. However, the two firms agreed to look for a third-party buyer for IMG Arena in the future.
With Sportradar now acquiring the data rights company, it brings with it a plethora of global betting rights, in particular tennis, now owning rights for Wimbledon, the US Open, the French Open and the Australian Open, all four Grand Slams.
Other betting rights for sports leagues now under Sportradar control includes Major League Soccer (MLS), EuroLeague basketball and the PGA Tour.
The transaction is expected to close in Q4 of 2025 and is subject to receipt of regulatory approvals and satisfaction of closing conditions.
