Sports tech company Sportradar has opened a new office in São Paulo, Brazil ahead of the market launch of the country’s online betting market in January.
The new office opening also marks a new strategic expansion into Brazil and further Latin America. Sportradar has held a presence in Brazil for nearly a decade, providing sports betting operators AI-driven fan engagement tools to drive revenue and growth.
The company has also partnered with leading regional and local sports federations across football, volleyball and basketball, in deals focused on data monetisation and integrity protection.
It has also forged formal working agreements with the Brazilian Federal Police and Ministry of Finance, which oversees the regulation of sports betting.
Eduard Blonk, Chief Commercial Officer at Sportradar, said: “We have already established a strong business foundation in Brazil and see immense growth opportunity, driven by its large population and widespread popularity of sports, in particular football, an area in which we excel globally.
Including São Paulo, Sportradar has 28 offices in 22 countries across five continents, serving more than 800 operators, 400 sports leagues, and 900 media companies with a portfolio of sports betting data solutions.
The new office will also help to strengthen partnerships and developing relationships ahead of the sports betting market launch, with it set to be one of the most lucrative in the world.
Sportradar anticipates the market to more than double its gross gaming revenue over the next five years, from $3.18bn in 2023, to $8.75bn in 2029.
Blond added: “Furthermore, our commitment to preserving the integrity of Brazilian sports underscores Sportradar’s broader mission to foster a responsible and sustainable industry operating within a regulated environment.”
