UEFA has extended its betting data partnership with Sportradar, a Swiss sports tech and data company, covering the full extent of its competitions.
All UEFA club and national team competitions are included in the agreement, which extends Sportradar’s pre-existing 15-year collaboration with the European football governing body.
Sportradar will track betting data from the Champions League, Europa League, Super Cup, the UEFA Women’s Euro 2025, qualifiers for the men’s Euro 2028, the Nations League, the 2025 and 2027 European under-21 Championships and all international friendly games.
“Three years ago we embarked on a journey with Sportradar to tap into the value of match data for betting purposes,” said Guy-Laurent Epstein, UEFA Marketing Director.
“Sportradar brings to the table a wealth of experience in this field and we are delighted to be continuing this successful partnership for the next three years. As part of the agreement, we will also be continuing our long-standing cooperation to protect the integrity of UEFA and our member associations’ competitions.”
The announcement comes at a significant time for UEFA in the midst of the 2024 Euro Championship, with the final taking place this weekend (Sunday 14 July) between Spain and England.
Specifics of the agreement will see Sportradar gain access to “certain advanced tracking”, used to enhance the company’s AI products and services and deliver innovative technology solutions to its clients.
Over 900 high-profile matches each season will be offered by the firm, which it states is a 33% increase from the previous cycle. This is largely due to the new formats which will be introduced for UEFA club competitions from 2024/25 onwards/
Each team will play eight games against different opponents in the league phase of the tournament in this format but with all 36 teams ranked in a joint group.
Headquartered in St Gallen, Switzerland and trading on the New York NASDAQ, Sportraar has built up an extensive portfolio of high-profile sports organisations. As well as UEFA, the company is partnered with the likes of the NBA, United Soccer League (USL) and China’s CBA League, in addition to numerous bookmakers.
Carsten Koerl, Sportradar CEO, added: ”We are thrilled to expand our partnership with UEFA, offering our clients and soccer fans worldwide unparalleled engagement and value through cutting-edge solutions and comprehensive data coverage.
“This agreement supports our strategic focus on selectively investing in long-term rights across key global sports, enabling ongoing innovation and enhancement of our offerings.”
