Bournemouth partners with SecuTix to launch new ticketing system

Bournemouth
Credit: Tim Goode/PA Wire/PA Images

AFC Bournemouth has announced a partnership with cloud-based ticketing solution SecuTix which will see the club introduce a new ticketing system for the start of the 2020-21 season.

As part of the deal, SecuTix will be responsible for handling both ticketing and hospitality sales through its SecuTix 360° platform. Additionally, the firm will provide a range of audience engagement and business intelligence tools in an attempt to improve data-driven decision making at the club and help grow the fanbase.

The partnership is expected to make the process of purchasing tickets ‘the easiest it can be’, with particular focus being on attention to accessibility for fans with disabilities. 

Dan Clarke, Head of Ticketing at AFC Bournemouth, stated: “When considering our ticketing platform, we wanted to ensure we future-proofed the system by working with a partner that can give us access to the most innovative technologies. SecuTix meets this need with an open and connected platform that is flexible enough to handle the inevitable changing nature of fan requirements. 

“Of equal importance is our shared vision. When I met the SecuTix team it quickly became apparent that we had in common a fan-first approach to ticketing. I’m looking forward to seeing how this strategy improves the online experience for all our fans.” 

Whilst SecuTix’s platform is expected to be implemented for the start of the new campaign, which sees Bournemouth compete in the EFL Championship after the club’s relegation from the Premier League, fans will only be allowed into the stadium by October at the earliest, according to the UK government.

On the new partnership David Hornby, Managing Director SecuTix UK and Ireland, added: “We’re proud to welcome AFC Bournemouth to our growing stable of sports clubs and organisations. The SecuTix team relish the challenge set by the Club to support its core value of inclusivity. We’re confident that we can work together to put AFC Bournemouth at the forefront of inclusivity within the  sports sector.”

According to the club, the appointment of SecuTix is part of Bournemouth’s ongoing commitment to become the ‘most inclusive club in the football league’ which includes boosting accessibility and ease of purchase for fans to see the side in action.